ROST (former Rost Sport) is a chain of local stores for sporting equipment. After 30 years of existence, there was a need to refresh the brand with a new visual identity. For this purpose, we redesigned the logotype with custom lettering. Opposed to the former logo with soft letters, the redesign has a more robust feel. The wordmark is strong and resistant as any athlete should be, slightly tilted for a more dynamic appearance.
Client: Rost Sport / Year: 2020