Enter The Groove

Enter The Groove is a series of events promoting the city of Zagreb through electronic beats. Every event takes place in a different unusual location bringing together dancers, Djs, tourists and electronic music enthusiasts while taking the party out of the clubs and into the city.

Visual identity for Enter the Groove relies on the idea of underground reaching the surface and vice versa. Additionally, the horizontal division is used to highlight the entry and the invitation to a new experience the event has to offer.