Borovella is a berry farm from Topusko (Croatia), specializing in growing blueberries and raspberries. Our job was to design a visual identity for the brand and packaging for the product.

The logo we designed contains blueberry and raspberry silhouettes, with the star inside to hint at the quality of the product and its American origin.

We had a challenging task to design packaging with as little plastic as possible. It was important to have something transparent so the customers could see the product, but a disposable plastic container was not an option. For this reason, we designed custom cardboard packaging that is safe for the product and transport. We had to compromise with a plastic lid for the visibility of the product, but we made it detach completely from the rest of the box, so the cardboard and plastic can be recycled separately.

Client: Terra Frux d.o.o. / Year: 2020